China Buyer Demographics and Marketing

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CHINESE BUYERS

According to the NAR 2014 Profile of International Home Buying Activity, buyers from China purchased U.S. properties estimated at $22 billion in total value, approximately a quarter of total international sales. Approximately 76 percent of purchases were reported as all-cash purchases. International clients from China were reported in the survey as purchasing mostly detached single-family housing with a reported intent to use the property for longer than six months. According to information from realtor.com® based on searches (not closings), the five markets of greatest interest to potential Chinese buyers were Los Angeles, San Francisco, Irvine, New York, and Las Vegas.

CHINESE BUYERS

EXCLUSIVE MARKETING TARGETED TO CHINESE BUYERS

Sotheby’s International Realty leverages its international network, digital marketing power and media relationships to market our listing to buyers in China.

  • Digital marketing on websites catering to Chinese viewers
  • Print marketing in high-end Chinese publications
  • Oces in Beijing, Heinan, and Hong Kong
  • Auction house locations in Beijing and Hong Kong
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